Online Reputation Management & Online Personal Branding

Online Reputation Management is the act of monitoring, understanding and controlling negative or detrimental content across the web. In the connected information economy, it’s essential for businesses to know what’s being said about them and their brand. We offer a confidential and fully comprehensive service to businesses, trade associations and individuals concerned with monitoring online sentiment and controlling negative publicity.

Monitoring Your Reputation Online

We offer a passive reputation monitoring service that measures sentiment and discussion about your brand on the web. Instant alert mechanisms enable us to help you respond to negative publicity in a quick and timely manner, and regular monthly sentiment monitor reporting contextualises overall brand reputation.

Ensuring The Correct Response

Many problems with online reputation management occur when a business fails to deal with negative sentiment in the correct way. It is often the case that a controlled and qualified response to negative publicity can minimise or entirely negate its effects. We help organisations create internal policy and an external online “voice” to enable them to deal with all types of brand sentiment.

Leveraging Positive Sentiment

By monitoring positive as well as negative sentiment online, businesses and individuals can leverage positive content across various online content streams. This can increase the rate at which positive coverage is spread across the web, and can help raise an organisation’s overall social profile.

Enhancing Search Integrity

The main question to ask where online reputation management is concerned is: what does someone see when they search for our company or brand? If negative or otherwise undesired content is prominent in search results, we can help refresh pages in search engine indices to make sure that first-page visibility is largely consistent of web properties that you control. We can’t make negative content “go away”, but we can offer advice on and implementation of strategies to help ensure that web users see positive content first.

Total Confidentiality

We guarantee confidentiality in all stages of our dealings with you, including initial consultations. We are happy to sign a Non-Disclosure Agreement prior to any initial discussion taking place.

Ethical Reputation Management

We won’t undertake any sort of involvement in any unethical online reputation management. This includes any reputation management projects where the main remit is to “cover up” what we believe to be unlawful, unethical or otherwise questionable. We only ever agree to work with organisations after doing full background research and we reserve the right to refuse any reputation management work that we believe may conflict with these principles.

Call us on +61 3 9018-5672
About Us: www.2sticksdigital.com.au

2 Sticks Digital Marketing

www.2sticksdigital.com.au / admin@onlinereputationmanagement.com.au

Level 2, 140 Queen St, Melbourne VIC 3000 Ph: 61 3 9018 5672
G.P.O Box 2704, Melbourne VIC 3001